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Constant Contact
Constant Contact is a comprehensive email marketing platform that includes social network integration, drag-and-drop editing, and real-time reporting. It's a tool for sending bulk emails to small businesses. While it is most recognized for its email marketing services, it also offers website management tools, including a website builder, eCommerce tools, and logo design help.
It offers a variety of user-friendly marketing tools to assist small enterprises and charity organizations in growing their client bases and nurturing connections. Email marketing, event marketing, social campaigns and reporting, survey management, and offer management are all part of the Constant Contact Toolkit, available separately or as part of an integrated suite.
Constant Contact provides seminars and online and in-person training to help users enhance their marketing efforts.
Features of Constant Contact:
What sets them apart from their competitors is that they've added several features over time that few of their competitors have, such as:
- Automated marketing
- Templates for electronic mail
- Integrated e-commerce
- Advertisements from Google
- Instagram and Facebook advertisements
- Concepts for an email campaign
Putting Together a Mailing List
Importing your registered user lists into Constant Contact is as simple as copying and pasting, manually writing addresses into a form, posting a file, straight importing them from Google apps or Outlook contact list, or importing them from numerous suitable customer relationship management (CRM) tools like HubSpot CRM, Nutshell, or Pipedrive.
Create online forms for clients to sign up for newsletters and other promotional emails as another approach to expanding your subscriber base. Constant Contact also has landing pages and integrates with OptinMonster, Facebook Lead Ads, and the Facebook Join My List app on Facebook. You may use this information to separate new contacts depending on which of these ways they used to sign up, which is also valuable for segmenting your lists.
Establishment of a Campaign
Selecting from the Email, Email Automation, Event, and Survey buttons is all it takes to start a campaign. You may search for campaigns by date or keywords or go through the Recents page if you wish to revisit or replicate one. Using Constant Contact's integrated marketing calendar, you may also plan emails based on holidays or other occasions.
The email marketing templates are well-designed and professional. Although a few appear to be a little out of date, they are all clean, modern, and attractive. You also have alternatives since there are over 300 of them.
Integrations are better
Constant Contact has many integration options for a product aimed at small businesses—a collaboration with eBay, Vimeo, Etsy, Shopify, and Eventbrite. Rather than going to a home page, the Eventbrite integration enables subscribers to RSVP, respond to surveys, download coupons, and give right from their inbox.
Other connections, such as SEO and social media marketing, are also available via Constant Contact.
Follow-up on campaigns
You may use the revamped reporting page to monitor the success of your email after you've sent it. Opens, click-throughs, bounces, and unsubscribe requests are all shown on the dashboard. You can also observe which of your subject lines is the most popular and how many people read your emails on desktop vs. mobile.
Extra Features to Look For:
Constant Contact also has its site builder, an online store builder, and everything else. I didn't look into these features too closely because they're outside the scope of this review, but they are present.
Constant Contact features an event management tool that lets you track how many people have registered for online events.
Everything. Of course, you can create a landing page for event registration, gather guest info, and keep track of who has promo coupons. If you want it to be that event, you can even take money right there on the sign-up page.
Finally, Constant Contact has a wide range of integration options.
Pricing for Continuous Contact
Constant Contact charges depend on the number of contacts in the user's email list or database and are calculated monthly. Users may send as many emails as they like without the monthly charge being affected. Prepayments of six and twelve months, as well as nonprofit customers, qualify for discounts.
- $20 per month for email.
- $45/month for Email Plus
- $9.99 per month as a starting price.
- Available as a free trial.
- Not available in the free version
Is Constant Contact the best email marketing solution for you?
If you organize events, this can be beneficial.
Constant Contact is one of the few email marketing tools that can handle event invitations, registrations, and tickets, making it unique in this regard. Remember that this feature has its own set of costs: For each ticket sold or transaction completed, the commission is 5.4 percent plus $0.80.
If you need sophisticated automation, it is not advised.
Constant Contact, surprisingly, does not give the most sophisticated automation for the premium it charges. While they do include triggered campaigns, autoresponders, and abandoned cart campaigns (all for Shopify), you'll find that other, far less expensive platforms, like MailerLite and Sendinblue, provide comparable degrees of automation.
Conclusion
As the company emphasizes on its website, Constant Contact is a tool for small companies. As a result, it's worthwhile to assess them in this light. They cover enough of the fundamentals to satisfy most small businesses, and if it were that simple, we'd give them a higher rating.
The problem these days is that many different email platforms provide much more than Constant Contact for a far lower price. This applies to both features and the user experience. Beginners will find most of what they want on this platform, although they may quickly exceed the existing feature set.
Related - Convertkit
